Fans from around the globe will be bringing you the latest and sharing their experiences from the 2014 FIFA World Cup Brazil™. See what your Fan Ambassador has to say before and during this summer's tournament.

Diego Simeone

Diego Simeone

Guest Blog: Diego Simeone joins as Coaching Ambassador

Tags: Argentina, Brazil, Colombia, England, France, Germany, Italy, Japan, Mexico, Netherlands, Sony Xperia, Spain, Uruguay, USA

485622113ME00064_Chelsea_v_ is delighted to announce the appointment of Atletico Madrid coach Diego Simeone as Coaching Ambassador for Sony One Stadium during the World Cup.

Simeone, who last season led Atletico to their first La Liga title since 1996 and their first Champions League final in 40 years, will provide his exclusive views and expert opinion on the tournament.

The former Lazio and Inter midfielder – who made 106 international appearances for Argentina and represented his country at the 1994, 1998 and 2002 World Cups – will offer his unique insight into the challenges facing the head coaches and the players in Brazil.

Simeone joins an outstanding line-up of Goal Team Ambassadors working on behalf of Sony – an official FIFA World Cup partner – that includes Alessandro Nesta (Italy), Gaizka Mendieta (Spain), Dietmar Hamann (Germany), Emile Heskey (England), Brad Friedel (USA) and Diego Milito (Argentina).

Local Promotions


The perfect match

Share and enjoy every moment of every game

Discover more

Meet the ambassadors

Fan's Favourite Products


a6000 camera

Shoot better with the α6000: superb 24MP quality, world’s quickest autofocus—and very portable. Add an OLED Tru-Finder™, manual controls and a range of lenses, for a superior alternative to bulky DSLRs.

Product Guide

AS100VR Action Cam

The HDR-AS100V Action Cam’s image quality, advanced blur reduction + simultaneous multi-angle shooting ensures great footage + its rugged splashproof design delivers great versatility.

Product Guide

MDR-10RBT headphones

Listen without the wires. Stream rich, pure sound with the MDR-10RBT headphones. With a Bluetooth or NFC connection, your headphones don’t need to be tied to your MP3 player.

Product Guide

Xperia™ Z2 Tablet

Introducing the best of Sony’s TV and sound technologies, in the world’s slimmest and lightest waterproof tablet.

Product Guide


4K picture, superior sound. An extraordinary step forward in picture, sound and style. Elevate your 4K entertainment experience to new heights with brilliant pictures, and excite your senses with Sony’s audacious ‘Wedge’ form.

Product Guide