Fans from around the globe will be bringing you the latest and sharing their experiences from the 2014 FIFA World Cup Brazil™. See what your Fan Ambassador has to say before and during this summer's tournament.

Diego Simeone

Diego Simeone

Guest Blog: Costa will succeed, he’s where he wants to be – Simeone

Tags: Argentina, Brazil, Colombia, England, Sony Handycam ®, Spain

Diego Costa is where he wants to be and I am absolutely thrilled for him. I love Diego as a player. At Atletico Madrid, he gave us so much and I will always be grateful to those players who have given me their all.

Estudiantes de La Plata v Atletico Madrid - Copa Euroamericana 2013

Diego behaved in that way the whole time he was with us, so I wish him the very best at Chelsea. I hope he has a great season. He can still get a lot better, keep growing.

He’s at an age where he can continue to improve, so let’s hope he can develop further. He’ll have to adapt quickly to the system at Chelsea and to the coach, but let’s hope the team can take full advantage of his characteristics. I see a player very much on the way up and I’m sure he’ll be a success.

Top strikers have come and gone at Atletico. The club have always seemed to be able to minimalise the impact when big players leave. Fernando Torres left, Diego Forlan left, Sergio Aguero left, Radamel Falcao left and now Costa and David Villa have moved on – and the team has remained competitive.

Atletico have always done well in that respect and I hope the same thing will happen this time with a suitable replacement for Diego. When Aguero left, many saw it as a big blow, but Falcao came in and the team won trophies. Then Falcao left and people said we wouldn’t be able to compete, but we kept growing with Costa.

I believe a team as a whole is much more important than its individual players. Look at Colombia. They have been a sensation in this World Cup – and they have done it without Falcao. Colombia are a team with great balance and they have a lot of players who want the ball.

Despite Falcao’s absence through injury, they have been able to compete as a team and coach Jose Pekerman deserves credit for that.

Costa could have played for Brazil at this tournament, but he chose Spain instead. Brazil’s strikers have taken some criticism, but I believe their front three are doing a good job.

Although they haven’t been able to produce their finest football so far in this competition, they remain very dangerous and as the World Cup goes on, the forwards will benefit from having played more time together. There are also likely to be more spaces available from now on and that will help them too.

So there may be no Diego Costa for Brazil, but the side’s forwards all work hard and there’s plenty of power and quality in their front three. As the team improves, I’m sure they’ll come good.

TopBanner_UK TopBannerMobile_UK

Local Promotions

LocalPromoBanner_UK

The perfect match

Share and enjoy every moment of every game

Discover more
 

Meet the ambassadors

Fan's Favourite Products

a6000

a6000 camera

Shoot better with the α6000: superb 24MP quality, world’s quickest autofocus—and very portable. Add an OLED Tru-Finder™, manual controls and a range of lenses, for a superior alternative to bulky DSLRs.

Product Guide
AS100VR

AS100VR Action Cam

SAME FEATS. BETTER MOVIES.
The HDR-AS100V Action Cam’s image quality, advanced blur reduction + simultaneous multi-angle shooting ensures great footage + its rugged splashproof design delivers great versatility.

Product Guide
MDR-10RBT

MDR-10RBT headphones

Listen without the wires. Stream rich, pure sound with the MDR-10RBT headphones. With a Bluetooth or NFC connection, your headphones don’t need to be tied to your MP3 player.

Product Guide
xperia-z2

Xperia™ Z2 Tablet

Introducing the best of Sony’s TV and sound technologies, in the world’s slimmest and lightest waterproof tablet.

Product Guide
x9-tv

X9 TV

4K picture, superior sound. An extraordinary step forward in picture, sound and style. Elevate your 4K entertainment experience to new heights with brilliant pictures, and excite your senses with Sony’s audacious ‘Wedge’ form.

Product Guide